Change behaviour,
change the world
Nina Mathilde Dyrberg
Behavioural Design Consultant
What I do
I have spent the last seven years studying and working with the human mind, cognitive science, behavioural design, experience design, service design, design thinking, research and similar.
You might be facing a problem that you think could be solved with the power of understanding behaviour. Or you might want your business to be insights- and datadriven. No matter what, I am here to help you.
My work includes:​
How I work
​I...
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Do talks and master classes on behavioural design
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Help businesses transform user insights to design- or business strategy
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Facilitate workshops and design sprints
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Do project management
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Conduct research and develop recommendations based on user needs
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Teach within the field of Cognitive Science (Guest lecturer at Aarhus University and DIS Copenhagen)
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Work as a consultant on a projects focusing on developing ideas and design concepts
Research & insights
Below are some of the tools I use when doing research​
Collecting data:
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Eye tracking
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Surveys​
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Observational test​
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In home and online test
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Interviews
Analysing data:​
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User journeys
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Flow mapping
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Emotional journeys
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Tobii Pro Lab for analysing eye tracking data
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From insights to desired behaviour
Questions I ask and investigate.
How do we...
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Make the right choice the easy choice?
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Design the environment and surrounding factors to promote the desired behaviour?
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Remove the barriers that prevent the user from doing the desired behaviour?
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Reward the user to guide them towards the desired behaviour?
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Ensure that the user end on a high note so that the memory of the experience will be a positive one?
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Why BeWaviour?
For me the wave is a symbol of something that repeats itself but which can also change into new rhythms - just like our behavioural patterns repeat themselves. However, if understood correctly and worked with, you can change those into new and better behavioural flows.
Thus, this is my way of merging the word 'Behaviour' with 'Wave'.
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